DIRECT MAIL

Direct Mail package — $15,000 and up
Used for both lead and order generation, the package may include a multi-page sales letter, response device, brochure, buck slip, sales sheet, premium recommendations and more

Sales Letter — $5,000 and up
Used for order generation, sales letters are usually 12 to 20 pages, including response device.

Self-mailer, 11 x 17 (single fold) — $3,500 and up
Used for order generation for a single product or limited line of related products. Respond device is included.

Advertorial – $2,500 and up
An advertorial is typically a one-page ad that is made to read and look like a newspaper article.

Newsletter or ezine copy – Per quote. Typically charge about $1 per word for e-zine or newsletter copy.

Press release — (1-2 pages) $500 and up

Complete media kit — $2,000 and up

INTERNET MARKETING

Website package — $3,500-$5,000
Ideal for smaller enterprises, small advisory services, or promotion of a unified product line, this includes copy for a home page and 5 to 10 additional pages.

Webpage/online sales letter — $4,000-$9,000
Long copy on a single website designed to sell a single product directly. This online letter is approximately equivalent to a 6- to 24-page print sales letter.

Landing page (long copy) — $3,500-$7,000
When a website is more than you need, a landing page may be the best choice. The online equivalent to a 2 to 4 page sales letter.

Landing page (short copy) — $1500
Typically includes a headline, several paragraphs of descriptive copy, and the offer.

Long copy email — $1,000-$2,500
An email designed to sell a product directly by driving recipient to a landing page. Similar to a 2 to 4 page print sales letter.

Short copy email — $750-$1,000
A short email designed to drive readers to a website or long-copy landing page where they can order the product. Equivalent to a 1/2 to 2-page sales letter.

Lead-generation email — $750-$1,000
Similar to short copy email, but the purpose is not to sell a product or service directly. Rather, the reader is driven to a landing or transaction page to request inquiry fulfillment material such as a free report or free video.

Email conversion series — $400-$750, minimum 2
A series of follow-up emails, usually sent via autoresponder, to convert inquiry into sale.

Online sales package — $4500-$15,000
Website or long-copy landing page with two different headlines and leads to test; three short copy emails, and three online ads.

E-zine content — $500 minimum per issue.
Typically charge $1 per word. Short and long articles and promotional blurbs. Only available with multi-issue contract.

Copy or Website Critique — $500 and up
Multi-page report evaluating over 30 elements of your site’s copy, design, navigation, and usability, with an emphasis on the strength of the copy.